I was fortunate enough to work on the 2025–2026 NFL and Super Bowl season as a designer and animator, which inspired me to take a deeper look at the visual language behind sports broadcast graphics and idents.

For this project, I wanted to explore a different direction. Rather than relying on the aggressive visuals often associated with sports branding, I focused on the strategy and physics of football. Xs and Os uses the playbook symbols, along with lines, arrows, and motion, to visualize how a play unfolds and how every movement influences the next.